ABOUT
FULL BIO
The typical path into healthcare product leadership runs through big tech. Strong on platform, but thin on what actually happens inside a health system.
My path was different.
I built my foundation in healthcare operations and industry before I ever touched a product roadmap.
That experience taught me something no amount of product training can replicate: clinicians don't resist technology because it's poorly designed. They resist it because it doesn't fit how care actually moves. That distinction is everything. And it's one most product people never see because they've never been on the other side of it.
As I moved from operator to product leader, I carried that perspective into every role. It changed how I diagnosed deployment failures, how I earned clinical trust, and how I built adoption infrastructure that held beyond the initial go-live. At Elevance Health, I scaled a GenAI care management platform from 40 to 2,300 nurses across 20 markets. That result didn't come from better technology. It came from understanding the operational layer underneath it.
After 15 years, I knew exactly where the gap lived and exactly what it took to close it. The only question was how many companies I could help cross it. That answer didn't fit inside one organization.
As a Fractional Chief Product Officer, I bring senior operator credibility without the overhead of a full-time hire. No competing priorities. No internal politics. One focus.
The healthcare AI companies trying to cross from pilot to scalable deployment don't need a big tech transplant. They need someone who has lived inside the system they're trying to change. Someone who understands the workflow gaps, the trust gaps, and the distance between what the platform does and what a clinician needs to feel in order to use it consistently.
That's not a pivot. That's why I built Naitia Advisory.